Recruitment Campaign

We proposed and produced a film that takes the viewer through a day in the life of a bus driver. Rather than following one bus driver, we used visual cues to create the structure of a day which underpin the interweaving personal stories of key contributors / interviewees. The film could be described as a mini feature documentary. Beautifully shot, often handheld footage to give an authentic feeling. Intimate conversations with our key contributors are all filmed in different locations on the bus, and are sometimes used as voiceover to support the visual story. They talk about their love of driving buses, what it means to them to be a part of Brighton and Hove Buses / Metrobus, and what their aspirations are for the future. By painting a very diverse picture of the bus drivers, we created an inspiring, fun and though-provoking film that causes the viewer to stop and imagine bus driving as a career pathway. We consulted with a the Training and Recruitment team, with the marketing team, senior management and a number of bus drivers in order to develop a story and a plan for a complicated but efficient two days of filming. Through this consultation process we identified the cast for the film and we drew on their experiences to design our interview questions and final narrative structure. In addition, to the main film, we produced a one minute edit for social media.