Workshop Promo


Overview of case study

Blueprint is a business development agency offering services and consultancy to improve sales strategy and processes.

Step 1

What was the objective?

Business development agency Blueprint were running a series of sales and marketing workshops across the country and needed help promoting them to new potential attendees. They commissioned us to produce a short promo piece for use on their website and social media channels.

Step 2

What solution did we offer?

Blueprint needed low-cost video with a rapid turn-around to tie in to their marketing campaign. We worked with them to scope out a simple, effective treatment to make the most of their budget. So, the video is structured around a series of glowing testimonials from attendees, interspersed with dynamic shots of the workshop in action. To make sure we drew out the key messaging needed, we collaborated with their marketing team to formulate a series of short, specific questions. Using an agile 2-person crew on the shoot, meant we could keep a low profile while filming the session and help keep costs down! We collaborated with Blueprint’s marketing team during the edit to draw out the best soundbites, weaving these together into a dynamic promo piece.

Step 3

What was the outcome?

The video was rolled out on Blueprint’s website and social media channels. Impressions have been high and they’ve seen a great response in take up of their training sessions as a result.

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