The Director is in charge of the creative elements of the film.
Before filming, they will develop the project from initial brief to the final concept, working with all the crew to plan every aspect, from the script to the way the scene will be lit, to make sure they work and are consistent with this overall vision.
On set, they will also work with the actors, directing them on how their characters should be feeling and acting when delivering the lines so their performances make sense and have the greatest effect.
In this video Tom Hickmore, Nice Media’s Creative Director, discusses his role.