Universal Music:

Sales Academy

Summary

Overview of case study

Universal Music Group is the world’s leading music company.

Step 1

What was the objective?

Universal Music wanted to capture their sales academy event in Amsterdam which teaches advanced sales skills to the high-potential sales people within their organisation. With the aim of encouraging and stimulating other territories into running similar events

Step 2

What solution did we offer?

We produced two videos - the first was a short promo video including vox pops, cutaways of Amsterdam, the hotel and the buzz. It also included motion graphics and was designed to show the exciting vibe of Amsterdam and the event. The second was a 10-minute video showing parts of the opening speech and looked at the ideas behind the event. This was brought to life with audience shots and animated captions to reinforce the key points and was designed to spread the event’s ideas in a way that is easy to digest and very memorable.

Step 3

What was the outcome?

The videos were circulated amongst the global team and were really well received. These workshops have proliferated across the organisation and its various territories.